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	<title>WordPress &#8250; ReadMe</title>
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	<a href="https://wordpress.org/"><img alt="WordPress" src="wp-admin/images/wordpress-logo.png" /></a>
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<p style="text-align: center">Semantic Personal Publishing Platform</p>

<h2>First Things First</h2>
<p>Welcome. WordPress is a very special project to me. Every developer and contributor adds something unique to the mix, and together we create something beautiful that I&#8217;m proud to be a part of. Thousands of hours have gone into WordPress, and we&#8217;re dedicated to making it better every day. Thank you for making it part of your world.</p>
<p style="text-align: right">&#8212; Matt Mullenweg</p>

<h2>Installation: Famous 5-minute install</h2>
<ol>
	<li>Unzip the package in an empty directory and upload everything.</li>
	<li>Open <span class="file"><a href="wp-admin/install.php">wp-admin/install.php</a></span> in your browser. It will take you through the process to set up a <code>wp-config.php</code> file with your database connection details.
		<ol>
			<li>If for some reason this doesn&#8217;t work, don&#8217;t worry. It doesn&#8217;t work on all web hosts. Open up <code>wp-config-sample.php</code> with a text editor like WordPad or similar and fill in your database connection details.</li>
			<li>Save the file as <code>wp-config.php</code> and upload it.</li>
			<li>Open <span class="file"><a href="wp-admin/install.php">wp-admin/install.php</a></span> in your browser.</li>
		</ol>
	</li>
	<li>Once the configuration file is set up, the installer will set up the tables needed for your site. If there is an error, double check your <code>wp-config.php</code> file, and try again. If it fails again, please go to the <a href="https://wordpress.org/support/forums/">WordPress support forums</a> with as much data as you can gather.</li>
	<li><strong>If you did not enter a password, note the password given to you.</strong> If you did not provide a username, it will be <code>admin</code>.</li>
	<li>The installer should then send you to the <a href="wp-login.php">login page</a>. Sign in with the username and password you chose during the installation. If a password was generated for you, you can then click on &#8220;Profile&#8221; to change the password.</li>
</ol>

<h2>Updating</h2>
<h3>Using the Automatic Updater</h3>
<ol>
	<li>Open <span class="file"><a href="wp-admin/update-core.php">wp-admin/update-core.php</a></span> in your browser and follow the instructions.</li>
	<li>You wanted more, perhaps? That&#8217;s it!</li>
</ol>

<h3>Updating Manually</h3>
<ol>
	<li>Before you update anything, make sure you have backup copies of any files you may have modified such as <code>index.php</code>.</li>
	<li>Delete your old WordPress files, saving ones you&#8217;ve modified.</li>
	<li>Upload the new files.</li>
	<li>Point your browser to <span class="file"><a href="wp-admin/upgrade.php">/wp-admin/upgrade.php</a>.</span></li>
</ol>

<h2>Migrating from other systems</h2>
<p>WordPress can <a href="https://wordpress.org/support/article/importing-content/">import from a number of systems</a>. First you need to get WordPress installed and working as described above, before using <a href="wp-admin/import.php">our import tools</a>.</p>

<h2>System Requirements</h2>
<ul>
	<li><a href="https://secure.php.net/">PHP</a> version <strong>5.6.20</strong> or higher.</li>
	<li><a href="https://www.mysql.com/">MySQL</a> version <strong>5.0</strong> or higher.</li>
</ul>

<h3>Recommendations</h3>
<ul>
	<li><a href="https://secure.php.net/">PHP</a> version <strong>7.3</strong> or higher.</li>
	<li><a href="https://www.mysql.com/">MySQL</a> version <strong>5.6</strong> or higher.</li>
	<li>The <a href="https://httpd.apache.org/docs/2.2/mod/mod_rewrite.html">mod_rewrite</a> Apache module.</li>
	<li><a href="https://wordpress.org/news/2016/12/moving-toward-ssl/">HTTPS</a> support.</li>
	<li>A link to <a href="https://wordpress.org/">wordpress.org</a> on your site.</li>
</ul>

<h2>Online Resources</h2>
<p>If you have any questions that aren&#8217;t addressed in this document, please take advantage of WordPress&#8217; numerous online resources:</p>
<dl>
	<dt><a href="https://codex.wordpress.org/">The WordPress Codex</a></dt>
		<dd>The Codex is the encyclopedia of all things WordPress. It is the most comprehensive source of information for WordPress available.</dd>
	<dt><a href="https://wordpress.org/news/">The WordPress Blog</a></dt>
		<dd>This is where you&#8217;ll find the latest updates and news related to WordPress. Recent WordPress news appears in your administrative dashboard by default.</dd>
	<dt><a href="https://planet.wordpress.org/">WordPress Planet</a></dt>
		<dd>The WordPress Planet is a news aggregator that brings together posts from WordPress blogs around the web.</dd>
	<dt><a href="https://wordpress.org/support/forums/">WordPress Support Forums</a></dt>
		<dd>If you&#8217;ve looked everywhere and still can&#8217;t find an answer, the support forums are very active and have a large community ready to help. To help them help you be sure to use a descriptive thread title and describe your question in as much detail as possible.</dd>
	<dt><a href="https://codex.wordpress.org/IRC">WordPress <abbr>IRC</abbr> (Internet Relay Chat) Channel</a></dt>
		<dd>There is an online chat channel that is used for discussion among people who use WordPress and occasionally support topics. The above wiki page should point you in the right direction. (<a href="irc://irc.freenode.net/wordpress">irc.freenode.net #wordpress</a>)</dd>
</dl>

<h2>Final Notes</h2>
<ul>
	<li>If you have any suggestions, ideas, or comments, or if you (gasp!) found a bug, join us in the <a href="https://wordpress.org/support/forums/">Support Forums</a>.</li>
	<li>WordPress has a robust plugin <abbr>API</abbr> (Application Programming Interface) that makes extending the code easy. If you are a developer interested in utilizing this, see the <a href="https://developer.wordpress.org/plugins/">Plugin Developer Handbook</a>. You shouldn&#8217;t modify any of the core code.</li>
</ul>

<h2>Share the Love</h2>
<p>WordPress has no multi-million dollar marketing campaign or celebrity sponsors, but we do have something even better&#8212;you. If you enjoy WordPress please consider telling a friend, setting it up for someone less knowledgable than yourself, or writing the author of a media article that overlooks us.</p>

<p>WordPress is the official continuation of <a href="http://cafelog.com/">b2/caf&#233;log</a>, which came from Michel V. The work has been continued by the <a href="https://wordpress.org/about/">WordPress developers</a>. If you would like to support WordPress, please consider <a href="https://wordpress.org/donate/">donating</a>.</p>

<h2>License</h2>
<p>WordPress is free software, and is released under the terms of the <abbr>GPL</abbr> (GNU General Public License) version 2 or (at your option) any later version. See <a href="license.txt">license.txt</a>.</p>

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Como arrasar no instagram em 2020? – IceTone

Como arrasar no instagram em 2020?

O Instagram que era apenas uma rede social para partilha de fotografias foi ganhando visibilidade nos últimos anos!
Preparar a sua estratégia de marketing digital e fazer crescer a sua marca no instagram em 2020 deverá ser uma prioridade.
O ano de 2019 foi sem dúvida o ano do Instagram, tornaram os likes dos posts invisívieis, criaram a IGTV para que pudesse competir
com o youtube e os Stories fazem sucesso!

Quer seja um influenciador, uma marca, ou um projecto deverá ler com atenção as nossas dicas se quer ter sucesso no Instagram em 2020!


1-Stories
Os influenciadores estão apostar cada vez menos no feed e a culpa será do algoritmo, que trava o alcance.
Por isso a única forma de ter um maior alcance junto da comunidade é fazer mais stories.

2-IGTV
O principal formato de conteúdo a crescer nos próximos anos dentro do Instagram será o vídeo, portanto pense em criar conteúdos para a sua Marca.

3-Posts
A tendência será de menos posts no feed 1 a 2 por semana para pequenos ou médios influenciadores.
Os grandes continuaram a ter o mesmo alcance.
Como vai escrever menos posts deverá ter atenção: Qual é o seu objetivo e como o quer mostrar no instagram?
Envolva sempre a sua audiência no assunto! Construa a sua marca com storytelling no feed. Algo mais pessoal e profundo.
O mínimo são 405 caracteres por post em 2020 (não incluindo hasthags).
As taxas de engajamento tornam-se maiores nas legendas mais longas.
A estética do feed é muito importante para o crescimento da marca ou influencionador, mas vai tornar-se mais subjetiva pois o conteúdo será mais pontuado em relação
a um feed esteticamente bonito!

Sobre o que deve escrever?
Segundo um estudo os temas mais vistos no Instagram são: Maternidade, plantas, selfies, paisagens, Viagens entre outros.
Sobre o que não deve escrever…o Instagram está a penalizar conteúdos relacionados com armas e tabagismo!
A plataforma também já fez saber que esta medida afectará também outros temas como álcool e cápsulas de emagrecimento.
Fique atento se o seu negócio pertence a uma destas categorias.


4-Hashtags
Apesar das constastes mudanças do Instagram, vão manter-se relevantes por isso use no mínimo 10.
Pode usar no Post separado do conteúdo ou num comentário!
Ao clicar numa hashtag, você vai poder navegar pelas publicações que foram etiquetadas com a mesma tag, tendo assim mais chance de aparecer para outros utilizadores e
mostrar o seu produto.



5-Horários
No Feed os novos conteúdos têm prioridade.


6-Tipos de Influenciadores
Nano, Micro ou Macro influenciador
nano < 10k
micro < emtre 10 e 50k
mid < entre 50 a 300k
macro < entre 300 a 1.5k

Mas as marcas não vão sempre usar os Macro influenciadores, muitas marcas usam nanos ou micros para terem um alcance diferente e até quem sabe mais
real dentro da comunidade!
Se quer atingir outros mercados e novas audiências pense de uma forma global.



7-Dicas extra
Comentários – Vai ser importante os likes nos comentários, quanto mais comentários tiver mais a taxa de engajement aumenta tendo assim mais alcance.
Bio do Instagram – Partilhe um bocadinho de si aqui, com uma hashtag apenas sua. Use fontes diferentes! Pense fora da caixa!
Hashtags – Veja as da sua concorrência será mais fácil chegar ao mesmo público


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Envie-nos um email!

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